Who this blog is for


I’m reading Web 2.0: A Strategy Guide. It’s a more business-ey kind of book than most Web 2.0 faire. So it jumped out at me the section “Who this book is for”. I hate these sections, even though they are quite common.

Why would I need a book to tell me who it’s for? Isn’t that kind of insulting?

Back when I was a product manager, I needed to coordinate an even, and I pushed back on the marketing folks who wanted a detailed list of who should attend. “It’s self-selecting,” I said. “Anyone who can look at the event description and determine that they should be there is in the target audience.” The suggestion didn’t go over well. -m

P.S. Yes, my book has a “who should read this” section too…

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