Is there an inverse to the Innovator’s Dilemma?
Roughly speaking, the innovator’s dilemma happens when a product progressively gets more and more advanced features, to the point that it misses out (by listening to customers) on an entire new opportunity. At that point, a simpler, competing product can come into play and make large gains.
But what happens when a company is generally aware of the Innovator’s Dilemma and tries to compensate? It seems like second order effects might come into their own. A product widely known for being (and remaining) minimalist is exposed to attacks from deliberate enhancements and related complexificaiton of competitive products. As the market gets more mature, the steadfastly-simple market leader gets left behind. In a sense, it’s a role reversal from what Clayton Christensen describes. But can it work out the same in the end? Please comment. -m