Yahoo oneSearch launches on mobile web

Today Yahoo! launched oneSearch on their other front page, m.yahoo.com. OneSearch has been available for a while, but only from within Yahoo! Go. Now it’s available to millions of mobile devices equipped with a data connection and XHTML browser.

The basic premise behind oneSearch is to replace the tri-modal search box, where you have to say whether you are searching the web, local, or images, with a single all-knowing search box. Available context information, such as your zip code, is used to guide the search. Internally, the application is smart about figuring out what kind of things you might be looking for. For example, someone searching for “pizza” in a mobile context is probably more interested in a list of restaurants (with reviews) than in a list of hyperlinks. Behind the simplicity of a single search box, there is a great deal of work going on to make your life easier.
Ever since Yahoo! Go betas (and gammas) started coming out, folks have been asking me how else they could get access to this application. Now it’s easy.

Not too long ago, the front page relaunched simultaneously in 19 countries. The new design was simple, and based on a new platform called Sushi, as mentioned in published sources. OneSearch shows off the power of this approach, even though this launch didn’t cover 19 countries…yet. (Getting access to local data for movies, restaurants, sporting events, and so on is no small feat.)

As I said before, this is only a small part of an overall strategy that has been years in the making. Much more to come. Watch this space. -m

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