{"id":272,"date":"2008-06-06T23:50:33","date_gmt":"2008-06-07T06:50:33","guid":{"rendered":"https:\/\/dubinko.info\/blog\/?p=272"},"modified":"2008-06-06T23:50:33","modified_gmt":"2008-06-07T06:50:33","slug":"who-this-blog-is-for","status":"publish","type":"post","link":"https:\/\/dubinko.info\/blog\/2008\/06\/who-this-blog-is-for\/","title":{"rendered":"Who this blog is for"},"content":{"rendered":"

I’m reading Web 2.0: A Strategy Guide<\/a>. It’s a more business-ey kind of book than most Web 2.0 faire. So it jumped out at me the section “Who this book is for”. I hate these sections, even though they are quite common.<\/p>\n

Why would I need a book to tell me who it’s for? Isn’t that kind of insulting?<\/p>\n

Back when I was a product manager, I needed to coordinate an even, and I pushed back on the marketing folks who wanted a detailed list of who should attend. “It’s self-selecting,” I said. “Anyone who can look at the event description and determine that they should be there is in the target audience.” The suggestion didn’t go over well. -m<\/p>\n

P.S. Yes, my book has a “who should read this” section too…<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m reading Web 2.0: A Strategy Guide. It’s a more business-ey kind of book than most Web 2.0 faire. So it jumped out at me the section “Who this book is for”. I hate these sections, even though they are quite common. Why would I need a book to tell me who it’s for? Isn’t…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[30],"tags":[166,164,163,167,165,162,1167],"class_list":["post-272","post","type-post","status-publish","format-standard","hentry","category-writing","tag-audience","tag-read","tag-should","tag-targeting","tag-this","tag-who","tag-writing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t