{"id":149,"date":"2007-05-03T23:57:42","date_gmt":"2007-05-04T06:57:42","guid":{"rendered":"https:\/\/dubinko.info\/blog\/2007\/05\/03\/the-billion-dollar-sand-trap\/"},"modified":"2007-05-03T23:57:42","modified_gmt":"2007-05-04T06:57:42","slug":"the-billion-dollar-sand-trap","status":"publish","type":"post","link":"https:\/\/dubinko.info\/blog\/2007\/05\/the-billion-dollar-sand-trap\/","title":{"rendered":"The billion-dollar sand trap?"},"content":{"rendered":"<p>I thought <a href=\"http:\/\/alexkrupp.typepad.com\/sensemaking\/2007\/05\/cell_phone_soft.html\">this article<\/a> was interesting in overall tone and a specific quote:<\/p>\n<blockquote><p>Modifying the software for each phone&#8217;s display is a matter of brute-force labor. There&#8217;s no intellectual way around it. Yahoo! is one of the few companies that&#8217;s been able to pull this off, but only because they have an army of Ph.D. hackers working for them.<\/p><\/blockquote>\n<p>Thanks! The primary design for the content adaptor was done by one non-Ph.D.&#8211;me&#8211;with plenty of help from the resident &#8220;phone whisperer&#8221; and a talented team of fellow non-Ph.Ds. It&#8217;s not a matter of &#8220;brute force&#8221; at all. The only way to solve the problem with finite resources is to understand developers, understand the problem space, and be smart about drawing a line between the two (and being flexible enough to handle the inevitable unknown).<\/p>\n<p>One thing is certain: the industry is changing fast. A mobile app working great today will look dodgy in a year, and be obsolete in two years. It&#8217;s not clear if this will stabilize at some point, or keep shifting..<\/p>\n<p>But I&#8217;m curious about what the rest of you think. Is mobile the next big thing, or a huge sand trap? Comment below. -m<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I thought this article was interesting in overall tone and a specific quote: Modifying the software for each phone&#8217;s display is a matter of brute-force labor. There&#8217;s no intellectual way around it. Yahoo! is one of the few companies that&#8217;s been able to pull this off, but only because they have an army of Ph.D&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,22,15],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","hentry","category-mobile","category-software","category-yahoo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"I thought this article was interesting in overall tone and a specific quote: Modifying the software for each phone&#039;s display is a matter of brute-force labor. 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