Yahoo! + SoftBank: watch this space

Today Softbank Mobile launched a new mobile service, delivering tons of Yahoo! Japan content, powered by Yahoo! US technology, to Softbank Mobile phones. This is notable for a few reasons:

  • In the past, content of this caliber been inside paid walled gardens in Japan. Opening this up could be the tipping point for a shake-up in one of the most amazing mobile markets.
  • This is the first time a carrier has been in so close with a content provider. If this works out (and leading signs are very good), it could be a model for the rest of the world.
  • I’ve seen some of the new hardware from SoftBank Mobile. The phones are great and–through tight Y! integration–go a long way toward solving longstanding UI problems related to the mobile web.
  • Number portability is coming to Japan, I believe beginning today on October 24. Once this gets momentum, user bases could shift rapidly. Today is the ideal time to be playing a strong card.
  • Apple rumors continue to swirl around SoftBank. I’m giddy at the thought of iPods accessing the web through my code. :-)

So, watch this space. More good things are coming. -m

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