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Actual copy about a phone

A Siemens SL65 to be exact:

Like any jewel, you have to slide the two shells of this tiny giant to open it up.

??? Read it again–it makes even less sense the 2nd time. Aside from hyperactive copywriters, can anyone comment on this phone? Steve didn’t deliver my iPhone yet, so I have to look elsewhere… -m

This entry was posted on Wednesday, September 13th, 2006 at 11:33 pm and is filed under mobile.

One Response to “Actual copy about a phone”

  1. david

    September 14th, 2006 at 4:25 am

    I think it’s a mistranslation:

    s/jewel/pearl/

    It’s still lousy writing (you open the oyster, not the pearl itself), but at least you can see what it’s getting at.